Market Intelligence plays a fundamental role in developing a market approach to delivering museum, library or archive services.
Market Intelligence refers to data upon customers and potential customers, the population.
Customer and population data can vitally inform the following key organisational functions:
- Demonstrating value for money
- Creating a sustainable and viable business model
- Engaging and interacting with communities
- Understanding communities and identifying target groups within those communities
- Developing access and cultural diversity
- Delivering vibrant, creative service development and market communications
Key market intelligence resources are Area Profile Reports and ACORN Profiling.
Customer insight developed from key data sources resources can be seen on the Customer Insight pages.
